It is paramount that outlets should retain an individual frequency code and we have therefore coded every outlet on our database using our industry knowledge.

For example, not all hotels should be coded as a monthly visit- some in fact require two visits per week to ensure the display racks are kept fully stocked, and the information packs are delivered with up to date contents.

You will appreciate that each outlet responds differently to publicity material, some will promote attractions and events more effectively than others, hence each outlet is unique.